The Runway

Michigan's Premier Fashion Incubator

The Runway helps fashion designers create a foundation for their business and provides them with the resources needed to produce their collections and ultimately move their product to market. 


We accomplish this by providing our Designers-In-Residence with industry expertise, business plan development, an inspiring/ collaborative work space featuring state of the art equipment - and that is just the beginning. 


Think it can't be done in Michigan... Think again. The Runway and its designers are out to prove that you do not have to live in NYC in order to make your dreams come true. We aim to set our own industry standard, and to show the world that not only can this state create award-winning cars, but we can also make the outfits to match. 


We are now accepting submissions from Michigan-based fashion designers, in all categories, for residency.

Click here for Application


The Runway offers two levels of service, commitment and price, the “Designer-In-Residence” (private studio space with full Runway services) and the “Associate Designer” (select Runway services and space). These are intended to assist fashion-related startup companies with development of their business to help them reach a point where they have a foundation to operate independently and achieve long term success.


The Runway administrative team seek appropriate applicants for our Designer-In-Residence (DIR) and Associate Designer (AD) memberships. Designers who are interested are first required to fill out the ‘application form’ featured above.


Runway applicants should be a Michigan-based company, or an out-of-state business, with plans to relocate and remain headquartered in Lansing or Mid-Michigan area.


The applicant must qualify as a fashion-based company that provides a product or service.

Examples include:

  • Fashion / Apparel Designer (in any genre)
  • Accessory Designer
  • Stylist (Visual, Hair/Makeup)
  • Textile Designer
  • Fashion Technology
  • Apparel and Textile Manufacturer
  • Online Retailer
  • Fashion Publication
  • Fashion Association or Council