The Runway

Michigan's Premier Fashion Incubator & Retail Showroom

The Runway helps fashion designers create a foundation for their business and provides them with the resources needed to produce their collections and ultimately move their product to market. 

 

We accomplish this by providing our Designers-In-Residence with industry expertise, business plan development, an inspiring/ collaborative work space featuring state of the art equipment - and that is just the beginning. 

 

Think it can't be done in Michigan... Think again. The Runway and its designers are out to prove that you do not have to live in NYC in order to make your dreams come true. We aim to set our own industry standard, and to show the world that not only can this state create award-winning cars, but we can also make the outfits to match. 

 

We are now accepting submissions from Michigan-based fashion designers, in all categories, for 2014 residency. 

 

info@runwaylansing.com


The Runway retail showroom is now open! come shop with us

In addition to our work with assisting fashion entrepreneurs inside The Runway's Fashion Incubator space, we also have a retail storefront located on the first level of our two story facility. The Runway's Retail Showroom features all Michigan-based designer product in an array of different styles and genres. The Runway's goal with our Retail Showroom is to highlight Michigan-based designer apparel and fashion companies and promote them to our region to raise awareness of their brands. 

Retail Showroom Hours of Operations: 

TUESDAY - FRIDAY  11am - 5pm 

Address: 

The Runway located at the Knapp's Centre

300 S. Washington Square, Suite 100

Lansing, Michigan 48933

We appreciate your support and hope that you will come and shop with us to support these great Michigan-based apparel and fashion brands. The holidays are right around the corner and it would be great to have a wonderful story of supporting local entrepreneurs to share with your family and friends. 



The Runway - Located inside the Knapp's Centre - Downtown Lansing

The Runway helps fashion designers create a foundation for their business and provides them with the resources needed to produce their collections and ultimately move their product to market. 

We accomplish this by providing our Designers-In-Residence and Associate Designers with industry expertise, business and marketing plan development, a collaborative work space featuring state of the art equipment, individual office space and access to our retail showroom to sell their product line. 

The Runway and its designers are out to prove that you do not have to live in NYC in order to make your fashion ambitions come to true. 


THE RUNWAY - RIBBON CUTTING EVENT, Thursday October 9th


JOIN THE RUNWAY'S MAILING LIST

In order to grow our network and influence to accelerate Michigan's growing fashion industry, please take a few seconds and sign-up for our mailing list by filling out the form located below. 

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The Runway provides our designers with the ability to use OPTITEX's 2D & 3D Software. Watch the video below and be blown away by how amazing this product is. 

THIS is exactly why it is so great to be a part of The Runway Fashion Incubator, and this is why our space is different than the rest!  

visit: www.optitex.com to learn more. 

Optitex 3D Suite Software Features: - Visualize designs created as a 2D pattern on a 3D virtual model - Show how changes on the 3D design affect the 2D pattern - "Peel off" parts of a product modeled in 3D and create them as a 2D pattern Optitex is a leading provider of 3D Virtual Prototyping & 2D CAD/CAM software solutions for the apparel, automotive, aeronautics, industrial fabrics and upholstery industries.


THE RUNWAY - FLOOR PLANS

Over 8,500 sq feet of fashion design, artistic inspiration, retail shopping and creative culture